Why does movie popcorn cost so much?

Watching a movie is always fun. Especially when you are watching on the grand cinema screen in a cozy comfy atmosphere, then fun double up ultimately. A very unfortunate and shocking thing about theaters and cinemas is, that their ticket rates are quite reasonable but foodstuff used to be too expensive. Sometimes I think they are costing for  Popcorn boxes more than popcorn. Yeah, it seems to be funny. But popcorn boxes are a brilliant reason to lose your pocket and buy a small pack of snacks at such high rates. This is the way it is.

I am not the only one to observe this contradiction, it has been a hot topic for the world’s most renowned social marketers. Let me share with you some interesting and fruitful findings of social marketers on being movie popcorn so expensive.

This is the way cinemas gain profit:

According to many researchers, actually this a strategy of cinema to gain maximum profit. They offer cheap rates for movie tickets so that everyone can enjoy silver and ultra screen experience. Most of the cinemas do not allow to take water or any snack with you in the cinema zone. This is done to make sure that customers will only buy from their own food court.

Moreover, the designs, colors, themes, and style of popcorn boxes made by TheCustomBoxes attracts foodies towards popcorn and they have to buy those cheesy snacks at any cost. So, it is an entire business strategy of cinema owners to get as much profit as they can.

Closed top popcorn boxes look more attractive:

on top of everything, new designs of popcorn packages specially closed top popcorn boxes trend to look more attractive and give the buyer a VIP sense. For this reason, people love to buy expensive popcorn and enjoy silver screen films with their loved ones.

How much business revenue they get by selling expensive snacks?

Theaters get (20-40)% gross revenue for foodstuff and hold all profit alone. While in the case of primary concession products ( movie tickets) they have to share profit with movie distributors. From this, you can analyze how sharp business strategy it is.

Why don’t theaters increase movie ticket rates?

Now, the second question that you must be thinking about is, that why theater does not increase movie tickets to get maximum profit. For a moment, think like a businessman. Average people in our society cannot afford to watch the film in theaters at high rates. If a cinema demands high rates for ultra and silver screen movies, then they will have to close their doors soon. Because no one will watch movies on such expensive rates. Do you agree with my point?

Conclusion:

I hope my content is helpful for you to settle down your query and concern. The conclusion of the article is that movie popcorn is costly due to the top business strategy of theatre owners and due to beautiful popcorn boxes too. Keep watching your favorite movies and enjoy high rates of popcorn too…