Unique Packaging Designs to Delight your Customers

Small business especially the retailers have a shortage of finances so they cannot spend millions of dollars on advertising the products they are selling. But they do have the advantage of charming packaging solutions that can get the buyers captive with their eye-catching look. The fancy appearance of these packages makes them look like gift boxes and enhances the chances of selling the product. The advancements in the packaging industry have made these containers an inescapable commodity for the retailers. Most of the time the product manufacturers provide these containers to the retailers to showcase their manufactured goods but some of the retailers use to have customized display boxes that they have designed according to their own choice and store theme.

The retailers are always looking for high-quality yet economical packaging solutions for their shopping stores. The following five tips will help such retailers to find out how they can amuse their clients by using custom display boxes.

1. Do not limit yourself

There is a famous saying, “The only limit is your imagination”. When it comes to packaging or displaying the items, it becomes more relevant. Why settle for plain cartons when you can make them look like custom gift boxes. Imagine a general commodity packed in a package that looks like custom gift boxes, how notable will it look and how much the consumers will get attracted to it. Make the casing as much attractive as you want but do consider the right combination of colors and patterns or else you will end up having a messy casing for your items for consumption.

2. The simple the better

Décor is important but it does not work all the time. While you are designing the package for the merchandises make sure that you are decorating the packages of only those that look great in such a casing. A tie will not look so attractive if it is packed in a case that is loaded with decoration. Instead, it will look fancier when it is boxed in a simple yet elegant custom printed gift boxes. These boxes come with elegant finishing options that make them safer and fancier. The grace of these custom gift boxes with the logo of the manufacturing company is unbeatable by any embellishment.

3. Let the buyers see what is inside the box 

The counter display boxes are one way to showcase the items for consumption but there are other ways to do that as well. These counter display boxes exhibit the product perfectly well but they lack one thing that is protecting them from dust. Since these cardboard counter display boxes are open from the top they cannot stop the dust and other tiny particles to drop on the manufactured articles. For the items that need to be displayed yet kept away from dust such as a pastry or macaroon, the casing with a die-cut window on the top is an ideal solution. It provides an ample amount of display yet keeps the goods perfectly safe from the dust.

4. Know your potential buyers

Knowing about the potential buyers of a specific product is vital because it helps you to chalk out the marketing strategy and its implementation. The packaging of manufactured goods plays an important role in seducing buyers. The kids like bright colors whereas adults and professionals like sober colors. Similarly, the buying decision of the consumers depends upon the purpose they are doing the purchasing for. Such as the custom wooden gift boxes are great to give present to the kids because they would love to play with it using as a chest of treasure. Since they are made of wood they cannot be broken easily. 

For corporate give away and offerings, the custom logo gift boxes are considered the most appropriate solution. The logo on such containers can be customized according to the requirement of the consumers. This will give their organization recognition and the recipients will remember it for as long as the box is with them, even after that as well.

5. Choose the right material

The choice of the material for the custom counter display boxes as well as other types of casings is as much important as the products that are to be packed in them. The more sustainable and appropriate the packaging material is, the more it will be reliable. The countertop display boxes need to be manufactured with organic material because they are mostly used to showcase the things that are related to food such as chocolates, candies, wafers, and cookies.

Similarly, they are also used for cosmetic articles such as lip balm, nail polish, and mascara. The counter display boxes by the custom boxes for lip balm and other cosmetic items manufactured with sustainable material can also be reused again and again several times. In this way, retailers can save a lot of money that they have to spend on purchasing such containers.